Togo, a start-up student pioneer in the distribution of agricultural products
Facilitating the sale of agricultural products in the countries where small producers find their customers: it is with this project that Luendia Tani Vieira, 20 years old, won the first prize at the Forum des Jeunes Entrepreneurs in Togo in early December.
Sophomore student in international trade, Luendia Tani Vieira, became the founder and director of "Le Bon Maraîcher", the first Togolese company exclusively dedicated to the sale and distribution of local agricultural products. The start-up has already offered different jobs to the Togoles youth to fight the unemployement rate and aims even further in the fight against unemployment.
“I have noticed that we do not have shopping centers for vegetable products in Togo. Many producers are struggling to sell their products. Sometimes the products perish, due to a lack of buyers. Meanwhile, there are customers but they do not have the time to go to the market or to supermarkets to get supplies, especially workers”, this is how Miss Luendia explains the reasons behind her project.
With a simple phone call, e-mail or SMS, the customer is served. "These boxes of tomatoes and peppers will be delivered within a few hours to our customers at home," says Luendia.
Downtown not far from the Place Fréau Jardin, a single vehicle is parked at the entrance of the company and goes back and forth all day to deliver the products.
Thanks to the capital of 2 million CFA francs offered by the Young Entrepreneurs Forum, the small team is planning on buying a new tricycle to meet the ever-increasing demand.
Most university graduates in Togo struggle to position themselves on the labor market.
That is why, in recent years, the Togolese State has multiplied initiatives for the youth, encouraging them to embark on entrepreneurship and try to overcome the struggles of unemployment and underemployment.